While at the ad:tech Conference in San Fransisco April 9th – 10th, Flex took some time to enjoy the sites with the “First Annual FlexMG bike ride across the Golden Gate”. See the pics below!
Flex conquers the Golden Gate
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Google’s $100 Million Man
When Google pays someone $100 million (a contract more lucrative than what the Knicks pay Carmelo Anthony), people are gonna take note. But once you take a step back and consider the scope of Neal Mohan’s strategic vision – and the methodical approach that he took to achieve it – one can’t help wondering whether Google actually got off cheap.
In his insightful profile of Mohan for Business Insider, Nicholas Carlson reveals how Mohan distinguished himself as a true pioneer in the world of Internet advertising. Not only was he the first to recognize how digital advertising would come to rule in the Internet age, but Mohan also took the lead in actually bringing it to fruition.
What separates Mohan from many of his tech peers is his ability to communicate. In essence, Mohan is the ultimate “bilingual” technologist. Not bilingual in the colloquial sense – though he may well be – but instead, bilingual in the sense of his being able to speak the complex (and often divergent) languages of both board members and engineers.
In a world where everyone is encouraged to become a specialist – by reinforcing one unique set of skills – Mohan is something of a throwback. He is a generalist, capable of wearing many different hats all at once.
That’s a lesson that all of us – even ‘Melo – can take to the bank.
Getting Your Attention
Current industry trends add confidence that online advertising will keep expanding; and that advertisers will want to track their returns. According to research cited in a recent filing with the Securities and Exchange Commission, spending on online advertising last year totaled $98 billion. And by 2017, that figure is expected to grow to $174 billion.
The biggest platforms for online advertising are focused on reaching the promised land of true one-to-one advertising, where the only ads you see are for stuff advertisers know you truly care about. When this happens, it will come at a premium. Ads that are viewed as intrusive will become welcome because they’re so relevant, says Marin Software CEO Chris Lien.
Put simply, successful companies sell you well. In other words, they draw an audience from search, to maps, to augmented reality, in order to create targeted inventory tailored to the individual. Look no further than Google selling $43 billion in ads last year. Or, witness YouTube’s billion active users for another impressive example.
All that attention creates data for companies to aggregate; and advertisers to buy, target and sell to. And as we the consumers keep looking, this is only going to grow.
The Next Big Opportunity
Industry instability seems to be at an all-time high. Networks are going out business with alarming frequency; and publishers are being stiffed on commissions for high quality traffic.
So how can we really know what to expect in the next 3, 6 or 12 months? While many of us saw the proverbial writing-on-the-wall for some of these companies, it’s clear that the performance marketing landscape is vastly different than what many of us imagined it would look like just a few years ago.
As a publisher, we’re constantly trying to make decisions that will allow us to responsibly grow our business for years to come. And often, the first step is simply taking a step back and making the decision to work with trusted partners; whom we can count on to do the right thing when put in a tough spot.
All told, we not only want to be diversifying our client portfolio but also looking at other opportunities such as finding a new offer/vertical that may not have seemed like an obvious fit for your traffic.
Ultimately, the onus is on us to be proactive and forward-thinking so that we can continue to spot trends; and provide you with the offers that will enable you to take advantage of the next big opportunity when it presents itself.
Earn More On Your Mobile Clicks
As more and more online advertisers come to accept that their messages are likely to be viewed on smartphones – a sea change within the industry that is only going to be more pronounced – close consideration must be paid towards issues ranging from limited availability of actual ad space on smartphones to heightened (and ever-changing) privacy concerns.
According to a recent article in ClickZ, approximately “57 percent of U.S. smartphone users see at least one mobile ad a day.” And that number stands to grow exponentially in the coming months and years.
But perhaps the more salient finding from the research referenced in the article was that approximately 50% of the U.S. consumers surveyed “said that they were fine with ads that allow them to interact with free content.”
Contact your account manager today. Ask how we can help you squeeze more profit
out of your mobile clicks and stay ahead of the curve.
About Flex Marketing Group
Flex Marketing Group is an experienced and innovative solutions provider for businesses seeking ways to increase revenues.
We apply traditional values to cutting edge technology in providing great service to our clients.
Our expertise spans all areas of direct response marketing. This includes offering innovative advertising formats, campaign setup, quality assurance and trafficking, as well as insight from reporting and research. Our team of campaign managers offers full-service solutions for your business. No matter how broad or narrow your needs, our team is here to help you achieve your marketing goals, step by step. Our experienced, responsive customer support team is dedicated to helping our clients achieve success.
Flex Marketing Group was founded in 2004 and is headquartered directly above Columbus Circle in New York City. We invite you to explore our website to learn more about us and the services that we offer.
